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Branding based Graphic Design for web and print!

Every successful branding campaign begins with a great logo. Logos play a critical role in the branding process. It’s a visual representation of your company, an icon that the consumer can easily and instantly identify your brand from all the others.

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Things to consider when re-branding

Even the most successful brands needs new direction…

In today’s business world, eventually even the most successful and established brands needs new direction. Sometimes this means a total and complete overhaul of the brand. When you update your brand by changing your name, logo, and website, you are effectively changing the message you communicate to consumers. To make this very bold type of transition requires careful planning and execution.

Every brand has a story behind its logo…

Every brand has a story behind its logo, a story that reflects who you are and what you mean to consumers. It’s critical to focus on the specific details that make your brand unique to consumers. These details are what your brand says about your business. If you understand how consumers think and feel in your particular industry, those details can help you develop a brand that speaks directly to them; instantly making your brand relatable. These are critical points to consider when building an entirely new brand or even re-banding; especially if you are targeting a new audience or trying to re-engage your current customer base.

Consider how re-branding will bring a fresh experience along with that new logo…

Changing the name of your business and/or its logo can put a fresh face on your brand. Keep in mind, consider how re-branding will bring a fresh experience to the end consumer along with that new logo. Sometimes consumers have a hard time with change. You must clearly define how to the new brand or re-brand is truly better; along all the “new and improved” bullet points that you are trying to communicate.

Consumers and employees don’t always like surprises…

Consumers also don’t always like surprises when an established brand they have been using for years, suddenly changes. Announcing a re-branding campaign, weeks and sometimes months ahead, gives consumers time to prepare; and also creates an opportunity to build up excitement and anticipation with your consumer based. This is a chance to gather feedback and strengthen relationships. Consumers will have time to process and prepare for what lays ahead for their favorite band. Not only will you have time to educate consumers on the key points of your re-branding strategy, but you have time to keep your employees updated and well informed about changes ahead.

If you are re-branding or launching a all new brand, your perfect logo begins with Lody Graphics…

Lody Graphics will navigate you through the design process to create your perfect logo, so you can do what you do best, build your brand. When it’s time to re-brand, Lody Graphics is the clear choice, your beacon of light.


Lody Graphics offers a wide range of design services for Print or Web including Logos, Flyers, Brochures, Business Card Design, Social Media Graphics, Social Media Graphics, Banners, Signage, Photo Editing, and more.

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