Branding based Graphic Design for web and print!

Every successful branding campaign begins with a great logo. Logos play a critical role in the branding process. It’s a visual representation of your company, an icon that the consumer can easily and instantly identify your brand from all the others.

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Communication is the key to building any relationship, business or personal

Creative industries can all use different terminology…

We all know that communication is the key to building any relationship, business or personal. When dealing with creative professionals, understanding their own specific terminology can come with a steep learning curve. Graphic Design, 3D Modeling, Fashion Design, Animation, Web Development, Sound Engineering, Video Production/Editing, and other creative industries can all use different terminology and have an unique work flow.

Entrepreneurs can be overwhelmed with all technical information…

Entrepreneurs who are building their brands for the first can be overwhelmed with all technical information that’s involved in the creative process. Some Entrepreneurs who enjoy the hands on approach to the creative process, will start to learn the ends and outs that those particular processes; while learning at the terminology that goes with it. These entrepreneurs will have a real advantage when working with these creative professionals; being able to communicate their needs in a more precise manner.

Communicate to a creative professional…

More often than not, entrepreneurs tend to provide examples of what they are look for a creative project: like a logo, flyer, a specific piece of functionality on their website, or a video effect/transition. With the internet, being able to communicate to a creative professional what you are look for is easier than ever. For example, “I want my logo to look like this one” (insert existing established brand) or “I want my video to look like this video on this website” (insert existing established brand.)

How can your brand be unique if you copying someone else’s brand?

These entrepreneurs are forgetting one of the quintessence questions in branding: “what makes your product or service different?” Logically, how can your brand be different or even unique if you are copying someone else’s brand? This can lead to communication issues and consumer confusion, especially with two brands that are so similar, with similar logos and similar branding strategies. The legal pitfalls for new entrepreneurs, like copyright infringements, can really cripple a business that’s just getting started. Never the less, providing examples to your creative professionals is a direct way of communicating your needs and ideas to them. Experienced and ethical creative professionals will steer client in the right direction, helping to build a new unique brands, from start to finish.

Build your brand from the bottom up with Lody Graphics…

Lody Graphics will navigate you through the design process to create your perfect logo, so you can do what you do best, build your brand. When it’s time to re-brand, Lody Graphics is the clear choice, your beacon of light.

Lody Graphics offers a wide range of design services for Print or Web including Logos, Flyers, Brochures, Business Card Design, Social Media Graphics, Social Media Graphics, Banners, Signage, Photo Editing, and more.

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