Branding based Graphic Design for web and print!

Every successful branding campaign begins with a great logo. Logos play a critical role in the branding process. It’s a visual representation of your company, an icon that the consumer can easily and instantly identify your brand from all the others.

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History of Graphic Design

The tradition of Graphic design has rich history…

The tradition of Graphic design has rich history as a visual from communication; from writing on caves walls, to writing on stone tablets, from the invention of the printing press in 1440, to moveable type, to digital documents on smart phones and tables. Graphic design has the power inform and inspire generations of viewers as well as designers. Let's briefly explore the rich history of Graphic Design, from the dawn of man to the digital age.

Humans have been drawn to visual forms communication…

Since the dawn of man, humans have been drawn to visual forms communication, as well as art, as a means of expression. The ancient Sumerians used the stone tablets as a way to record events, transactions, and knowledge to be passed down to future generations. The Sumerians are as known for creating one of the world first written languages. Some of the earliest languages existed in the form of logo-graphics, a series of words or phrases that are represented as icons or characters.

Chinese characters and some Egyptian hieroglyphs are examples of logograms…

Chinese characters and some Egyptian hieroglyphs are examples of logograms. In writing, the use of logograms is called logography. Historians have found evidence that early form of printing existed in China long before 1440 AD, as early as 200 BC. The Chinese developed moveable type out of porcelain, woodblocks and stamp printing on silk and paper, and the process of paper making. In the middle ages in Europe, typography expanded rapidly, as books of the time were widely replicated by hand, with artistic mastery. Typography in Islamic culture became extremely important because forms of figurative art became forbidden.

Human possess an initiate ability to use icons and symbols to represent ideas and concepts…

Human seem to possess an initiate and natural ability to use icons and symbols to represent and communicate visually ideas and concepts. This is the foundation on which modern graphic design would be built on. Over the last several thousand years, the fundamental concept of visual communication hasn’t change much. Today, modern designers use icons and symbols to represent complete words and complex concepts within a limited amount space.

Coat of Arms, a Medieval example of the Logo…

One of the earliest examples of the logo, the Coat of Arms, was widely used in Europe to represent noble houses, guilds, armies, and territories. This was also another example of branding with regards to organizations and their areas of influence; a means of telling all the guilds, houses, and armies apart for each other, especially on the battle field. Weapons, arms, horse barding, armor, and battle flags were all branded with their particular Coat of Arms. The Coat of Arm functions in very similar ways as a logo; represented entire sets of characters, concepts, ideas, and the style and values association within. Wax Seals were also another earlier form of branding, representing banks, churches, governments, and guilds. Wax Seals also provided a sense of authenticity. During the 14th century most water sources were polluted, beer and ale became alternatives to drink water at the time. In England, Richard the II, made a law the ale houses would require signs on the outside so that people could find them easier, the concept signage as born beginning with Public Houses. Signage would represent business instead of houses, using similar and familiar forms of visual communication.

Gutenberg the grandfather of Modern Visual Communications…

The invention of the printing press in Europe in the 1400s became a game changer in the field of visual communication, specifically graphic design. Suddenly, as printing technology advanced, printed documents such as art, text, and design are able to be reproduced on a massive scale that has never been scene before. Early businesses at the time quickly discovered how this new form of visual communication could excel commerce, which affected consumer behavior, which lead in increased profitability. Art, text, and design quickly fused together and dawn of modern graphic design became reality. In 1439, Gutenberg’s moveable type was another game changer in industry of print and visual communication. The Gutenberg press changed the lengthy process of the hand written reproduction of books, and made mass production of literature more affordable and more widely available to the masses; creating an entire industry for the purpose of commercial design.

The process of chromolithography allowed color and photographs to be reproduce in printing…

The first example of the modern use of the logo would appear in the printing industry, and the modern concept of branding would soon follow. The precursor to newspaper, the coranto, paved the way for the concept of print advertising. The invention of the logo soon became the center piece of any advertising campaign, with hundreds of brands competing for dominance in this new visual medium. With the progression of printing of technology, chromolithography, the method of making prints in color, from the process of lithography. The process of chromolithography lead to the ability to reproduce photographs. Adding color and photos to printed document changed the entire landscape of graphic design, and create an entire realm of new possibilities for print advertising. The ability to use photos in print advertising opened to door to high fashion and runway modeling. The artistic use of color started to have a powerful impact on the marketing and branding process, building specific associations with color schemes and their brands. New technology fueled competition and innovation, which lead the development of new styles and techniques in graphic design. In the early 20th century, the Vienna workshop was a group of graphic designers, architects, and painters. Their early collaborations would lay the foundation for the modern ad agencies and service bureaus that would follow, creating an entire new field of commercial artists. These collaborative efforts would create design standards and visual communication conventions for generation of creative professionals in the decades that followed.

In the 1990s, Computer Generated Imaging was born…

From advancements in technology during 1950s through 1980s, the world of printing and graphic design, started to approach the digital era. In 1990, Adobe Photoshop was released, forever changing the landscape of graphic design. A new subcategory of graphic design called photo manipulation allowed the blending of photography, type, and illustration. The term CGI or Computer Generated Imaging was born. In the 1980s and 1990s MTV had a huge influence on branding and graphic design, specifically the use of the logo, evolving with the times. The use of edgy design with bright, loud color schemes would dominated the advertising landscape. This paved the way for Web Design in the years that followed.

The future of Graphic Design, Branding, and Marketing is in a constant state of flux, Lody Graphics had help navigate your Brand toward a bright future!

Your perfect logo begins with Lody Graphics we will navigate you through the design process to create your perfect logo, so you can do what you do best, build your brand. When it’s time to re-brand, Lody Graphics is the clear choice, your beacon of light.

Lody Graphics offers a wide range of design services for Print or Web including Logos, Flyers, Brochures, Business Card Design, Social Media Graphics, Social Media Graphics, Banners, Signage, Photo Editing, and more.

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