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Every successful branding campaign begins with a great logo. Logos play a critical role in the branding process. It’s a visual representation of your company, an icon that the consumer can easily and instantly identify your brand from all the others.

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Design Vs Art

Designers and Artists both engage in visual forms of communication…

Designers and Artists both engage in visual forms of communication, using a similar knowledge, but often different techniques and approaches. What does separate Design from Art is motivation and purpose. It possible for certain Designers to consider what they do as Art, but generally speaking, several Artists don’t consider themselves Designers, either in approach, process, technique or core principles. The fundamental question remains: what is the difference between Design and Art? Some would agree that the difference between Design and Art would purpose, effect on the end user, and motivation. Logically, the difference between Design and Art is how the message is interpreted by the respective viewers.

Art connects on different levels with different viewers…

Some would agree that Art begins with a blank canvas or piece of paper, inspired by emotions from within the artist; an expression of one’s inner self. Art is created and meant to be shared experience of emotion between the creator and the viewer; with the intent to inspire emotion within the viewer, creating an emotion bond. Art connects on different levels with different viewers, so each emotion could be unique, based interpretation.

he most effective design communicates a clear message…

In Design, often in contrast to Art, the designer creates from a specific point, serving an equally specific function or purpose of action, idea, image, or message. The most effective design communicates a clear message that motivates the viewer to take specific actions: buy or use a product or service, visit a destination, or deliver information. The best examples of design deliver a precise and clear message that doesn’t require interpretation by the viewer.

The quintessential in talent vs skill is can an artist be both talent and skilled...

In the discussion of Design Vs Art, the topics of ability, specifically talent vs skill, become a center point of debate. Some would argue that the talent, or natural ability, of an Artist is one of the true deciding factors that make one’s Art great. In regards to talent, some believe that an Artist is born with talent. Others would also argue that skill over talent is what makes an Artist great overtime, and that talent is merely a starting point. The quintessential question is in the discussion of talent vs skill is can an artist be both talent and skilled?

Designer wouldn’t necessarily have to be a great Artist to be a great Designer…

In contrast, many believe that Design is skill that is learned and developed. At the same time, others believe that it is possible to have a true talent for Design. If that is true, then a Design student who is talented would naturally excel in Design in his or her Design course work. The same Designer wouldn’t necessarily have to be a great Artist to be a great Designer, or to master the principles of Design; or to achieve the objectives of a particular Design project by applying said principles.

The differences between Design and Art may not be so black and white…

It does appear that Design and Art do share similar processes with regards to the use of color, texture, form, space, position, and proportion; but achieving them through different methods. Some Designs and Artists can achieve this understanding through traditional course work, others seem to have a natural ability to grasp these concepts at an early age. Some Designers do consider their work to be Art, especially with regards to the creative process; and that their work is visually attractive, worthy of display in a gallery. Some Artists would argue that no matter how beautiful a Design piece is, it’s still not considered Art, but form of communication with a singular message. True Artists maintain that Art is be interrupted by the viewer and that their own interruption is unique to their emotional experience. At the same time, there are commercial Artists who might consider themselves Designers; using the principles of Design in the artistic process to create their Art. The differences between Design and Art are not so black and white, and may not be an entirely objective discussion, but more of a subjective one; with much overlap with regards to process, technique, skill, talent, and of course message.

Designer who is open to the ideas and concepts of Art has real advantage in achieving mastery in Design…

I have been a Graphic Designer for over 20 years, constantly seeking new sources of inspiration and developing new techniques to prefect my craft. I also have an equal passion as a Comic Book Writer and Artist. I believe that a Designer who is open to the ideas and concepts of Art has real advantage in achieving mastery in Design. In my own experience, I’ve seen Artists who have achieved greatness by applying the techniques and principles of Design to their Art, achieving a greater emotion experiences for their viewers.

Let Lody Graphics with out passion for Design kick start your next creative project

Your perfect logo begins with Lody Graphics we will navigate you through the design process to create your perfect logo, so you can do what you do best, build your brand. When it’s time to re-brand, Lody Graphics is the clear choice, your beacon of light.

Lody Graphics offers a wide range of design services for Print or Web including Logos, Flyers, Brochures, Business Card Design, Social Media Graphics, Social Media Graphics, Banners, Signage, Photo Editing, and more.

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