Flyers have started everything from sales to revolutions…
Flyers are a wonderful vehicle for promoting your brand, through strong visual design, with bold color that will grab the consumer’s attention; great for promoting special events, sales, and more. Flyers and Leaflets have a proud history from the launching significant events, such as revolutions, to the very first Black Friday Sales Event; an all round efficient and effective promotional and communications tool. “The Printed Word is even mightier than the Pen.”
The Printed Word is even mightier than the Pen…
During the Renaissance period in Europe, town criers were being slowly replaced and/or supplemented with the Printed Leaflet. Merchants knew the value of printed information, from news on wars, to changes in economic climates, and other events that could affect business. The introduction of the printing press in 1450 in Germany, was a huge game changer, in terms of promotion and direct marketing, with had sweeping economic effects. The power of the printed word was available to the common man, not just the ruling class, rich merchants, or the church; with political, social and economic impact. The Printed Leaflet was a powerful new way to advance your cause. So the old saying “The Pen is mightier than sword” could be replaced with a the new saying “The Printed Word is even mightier than the Pen.”
The Power of Propaganda and the Printed Word
During the 1600s, the British Civil Wars were fueled by the power of the printed Leaflet. The Leaflet was used to inspire, rally and motivate troops against their enemies. Governments quickly realized the power of Leaflets to inspire fear, confusion, and outrage in foreign governments and well as their own citizens, through Printed Propaganda. Vlad the Implaer, a Romanian warmonger, was made immortal through early German propaganda pamphlets; later being casted in folklore as the legend of Count Dracula. Early women’s rights groups, armed with Printed Flyers, took the streets to rally their follow women in sisterhood against gender injustice; and those women who are denied the right to vote.
The Leaflet Drops, winning the hearts and minds…
The Leaflet Drop during World War 2 became a popular means of spreading propaganda and inspiring the troops, as well as the winning the hearts and minds of the people. Leaflets were being dropped from all kinds of airborne vehicles including planes, zeppelins, rockets, and hot air balloons. These same techniques would used during the post war era of the 1950s, with modern Printed Flyers with slick Graphic Design promoting hundreds of brands to a booming American economy.
From the Counterculture Movement to the rise of Guerilla Marketing…
In the late 1960s and throughout the 1970s, the invention of the photocopier helped the Counterculture Movement. The Photocopier was a relativity inexpensive and quick means of mass producing Flyers. These Flyer were used to advance a number of causes including the Civil Rights Movement, to Ban the Bomb, to Burn your Bra. Building on the popularity of the Printed Flyer from two decades earlier, the 1980s saw the rise of Guerilla Marketing, and the wide use of Desktop Publishing, taking the Printed Flyer to an entire new level
The Modern Use of Printed Flyers
While social media has its benefits, with generating consumer awareness for your brand, it’s important not to over look traditional marketing techniques; that are tried and tested. While you build your brand online, must also build your brand in the real world as well. Using print flyers to promote your brand is relatively inexpensive technique of direct marketing. Print flyer offers a wide range of methods to reach your audience such as, newspaper insertion, street level distribution, in-store distribution, and door to door mail drop. Flyers can allow for a greater level of visualization and creativity than other medians. You can really highlight your main message of your brand with bold text and visuals. Print flyers can come in variety of sizes, and can come double sided, leaving extra space to project your message to consumers.
Grab the consumer’s attention while they grab your flyer….
The tangible nature of print flyer is another benefit to get your message across. Flyers are very powerful and impact full in the fact that consumers can physically hold. Your will brand essentially grab the consumer’s attention at the same time they grab your print flyer. A Well designed flyer, with bright, bold colors, printed on quality stock, is the key to engaging the consumer. Your message has to be as equally strong and clear to get the consumer to read more. Incentives are a powerful call to action technique in sales and advertising. Print flyers with coupon codes and vouchers are another way to prompt an immediate response and encourage an immediate sale. Coupons are an effective way of measuring the success your marketing campaign. Using QR codes, custom URL’s, and number system is way to measure how successful for print flyer campaign is.